Yesterday, iDetailAid attended the Amazon Web Services (AWS) Summit in London's ExCeL centre, along with 6,000 other customers and partners of Amazon.
There is an awful lot of noise these days being made about Digital Marketing and in particular, how digital progress within the life sciences industry is a little lethargic.
As well as being one of the co-founders of iDetailAid and being immersed in the world of pharmaceutical marketing and technology, I am also what you might call a "Down's Syndrome ambassador".
iDetailAid, the cloud-based eDetail creation platform, have released an enhanced Veeva integration which helps strengthens the position of Veeva Vault as the No. 1 platform for all commercial content and digital assets in Life Sciences organizations.
iDetailAid is pleased to announce an alliance with the UK-based strategic Market Access and Lifesciences consultancy and Level-4 Veeva-approved content agency Pope Woodhead.
At iDetailAid, we have always strived to provide our users with useful articles, hints & tips and quick and easy access to our support staff.
With our new online support centre we want to make the experience even better, making content easier to find and providing more relevant help.
We're also excited to introduce the new iDetailAid Community.
One of the key features of the iDetailAid platform is its ability to publish eDetail content directly into the Veeva ecosystem.
An area of technology that has particularly piqued my interest of late is that of 3D printing and how it has the potential to revolutionise so many different industries. This got me thinking and researching to see how the pharmaceutical industry has taken to the notion and to what effect has it been used.
I have also worked in Sales and Marketing for many years and have long been aware of the received wisdom that if you want to communicate effectively and do well in SEO, then you should use the visual image and preferably video whenever possible.
As an example and to bear this out, a quick search of the web while I am writing this, brings me to an article which tells me that by 2019, 80 percent of all internet traffic will be video. This particular article concludes with these words:
“Consumers like video, use video and remember video. Those are all great components for a successful marketing strategy.”
If I put my consumers hat on however, I am not sure that this applies to me and it has made me wonder if I am alone in questioning these received wisdoms.
I know for example that if I want to catch up on the news that I will rarely opt for the video link, almost always choosing to read the article.
If we look at two separate presentations of the same thing, then I know which one I prefer if only for the fact that when I want to communicate this on to someone else, I will at least know how to articulate it: