iDetailAid at AWS Summit London

Posted by Matt Bryson on 29-Jun-2017 16:03:49

Yesterday, iDetailAid attended the Amazon Web Services (AWS) Summit in London's ExCeL centre, along with 6,000 other customers and partners of Amazon.

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Topics: AWS, Technology, News

What exactly is 'Digital Marketing'?

Posted by Matt Aspinall on 01-Jun-2017 14:00:00

There is an awful lot of noise these days being made about Digital Marketing and in particular, how digital progress within the life sciences industry is a little lethargic.

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Topics: Opinion

Down's Syndrome Awareness Week - a personal perspective

Posted by Tim Heyes on 29-Mar-2017 11:14:50

As well as being one of the co-founders of iDetailAid and being immersed in the world of pharmaceutical marketing and technology, I am also what you might call a "Down's Syndrome ambassador".

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Topics: Community

iDetailAid release enhanced Veeva integration with support for Vault Digital Asset Management

Posted by Tim Heyes on 30-Jan-2017 11:38:51

iDetailAid, the cloud-based eDetail creation platform, have released an enhanced Veeva integration which helps strengthens the position of Veeva Vault as the No. 1 platform for all commercial content and digital assets in Life Sciences organizations.

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Topics: Veeva, Vault, Integration

iDetailAid announces partnership with Pope Woodhead to deliver a new generation of multichannel access negotiation tools to pharmaceuticals

Posted by Tim Heyes on 11-Jan-2017 13:00:00

iDetailAid is pleased to announce an alliance with the UK-based strategic Market Access and Lifesciences consultancy and Level-4 Veeva-approved content agency Pope Woodhead.

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Topics: News, iDetailAid

iDetailAid launches new Support Centre

Posted by Tim Heyes on 30-Nov-2016 16:19:34

At iDetailAid, we have always strived to provide our users with useful articles, hints & tips and quick and easy access to our support staff.

With our new online support centre we want to make the experience even better, making content easier to find and providing more relevant help.

We're also excited to introduce the new iDetailAid Community.

New Call-to-action

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Topics: News

iDetailAid start enhanced Veeva integration

Posted by Tim Heyes on 31-Oct-2016 17:05:46

One of the key features of the iDetailAid platform is its ability to publish eDetail content directly into the Veeva ecosystem.

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Topics: iDetailAid

Just print it!

Posted by Matt Aspinall on 15-Sep-2016 12:30:00

An area of technology that has particularly piqued my interest of late is that of 3D printing and how it has the potential to revolutionise so many different industries. This got me thinking and researching to see how the pharmaceutical industry has taken to the notion and to what effect has it been used.

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Topics: Comment

Megavalanche!

Posted by Matt Bryson on 30-Aug-2016 10:37:32
Team iDA entered their second biking challenge of the year,  but this time it was a slightly more gravity assisted affair.
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I Prefer to Read - Is there anyone else out there?

Posted by Michael Evans on 26-Jul-2016 15:20:53
I have worked for a company that makes eDetailing software for about 3 months now (iDetailAid) and with this new focus, I have really begun to think about the way that information is presented to
end users.

I have also worked in Sales and Marketing for many years and have long been aware of the received wisdom that if you want to communicate effectively and do well in SEO, then you should use the visual image and preferably video whenever possible.

As an example and to bear this out, a quick search of the web while I am writing this, brings me to an article which tells me that by 2019, 80 percent of all internet traffic will be video. This particular article concludes with these words:
“Consumers like video, use video and remember video. Those are all great components for a successful marketing strategy.”


If I put my consumers hat on however, I am not sure that this applies to me and it has made me wonder if I am alone in questioning these received wisdoms.

I know for example that if I want to catch up on the news that I will rarely opt for the video link, almost always choosing to read the article.

If we look at two separate presentations of the same thing, then I know which one I prefer if only for the fact that when I want to communicate this on to someone else, I will at least know how to articulate it:

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Topics: Opinion