There is an awful lot of noise these days being made about Digital Marketing and in particular, how digital progress within the life sciences industry is a little lethargic.
I have also worked in Sales and Marketing for many years and have long been aware of the received wisdom that if you want to communicate effectively and do well in SEO, then you should use the visual image and preferably video whenever possible.
As an example and to bear this out, a quick search of the web while I am writing this, brings me to an article which tells me that by 2019, 80 percent of all internet traffic will be video. This particular article concludes with these words:
“Consumers like video, use video and remember video. Those are all great components for a successful marketing strategy.”
If I put my consumers hat on however, I am not sure that this applies to me and it has made me wonder if I am alone in questioning these received wisdoms.
I know for example that if I want to catch up on the news that I will rarely opt for the video link, almost always choosing to read the article.
If we look at two separate presentations of the same thing, then I know which one I prefer if only for the fact that when I want to communicate this on to someone else, I will at least know how to articulate it: